Mission Control
Messages going out, customer behaviour coming in, and journey goals being met — merged into a single chronological feed, with today's sent, delivered and revenue numbers above it.
Marketing tools usually split reality into separate screens: a sending log here, a behavioural event stream there, journey reporting somewhere else. Mission Control merges all three into one feed ordered by time, so cause and effect sit next to each other — the SMS that went out at 10:02, the purchase event at 10:07, the journey goal that closed a minute later with the revenue attached.
Three sources feed it: every message with its channel, recipient and current status; every behavioural event with the revenue it carried; and every journey goal met, with the goal's value. Above the feed, live counters for today: messages sent, how many are actually delivered (delivered, opened or clicked — not merely accepted), and revenue recorded so far.
The feed takes a since timestamp, which is what makes it genuinely live rather than a report you refresh — the dashboard asks only for what happened after the last thing it showed you. It is on every plan, because knowing what your account is doing right now shouldn't be a paid upgrade.
Benefits
Why it matters
Cause next to effect
Sends, customer behaviour and journey goals share one timeline, so you can see the purchase that followed the message instead of correlating two reports by hand.
Delivered means delivered
Today's delivered counter includes only messages actually delivered, opened or clicked — carrier acceptance alone doesn't inflate the number.
Revenue in the same view
Events and journey goals carry their revenue, so the feed shows money arriving rather than activity alone.
Capabilities
What you can do
Unified activity feed
Messages, behavioural events and journey goals merged and ordered by time, each with its own icon and one-line title.
Today's live counters
Sent, delivered and revenue for the current day, recomputed from the source records rather than a nightly rollup.
Incremental polling
A `since` parameter returns only what is new, so the view stays current without re-fetching the whole history.
On every plan
No feature gate — visibility into your own account's activity is not sold as an upgrade.
API example
Build it in minutes
# Mission Control uses a dashboard session (JWT), not an API keycurl "https://api.wezend.com/v1/mission/feed?limit=50" \ -H "Authorization: Bearer $WEZEND_JWT" # Today's counterscurl https://api.wezend.com/v1/mission/stats \ -H "Authorization: Bearer $WEZEND_JWT"Frequently asked questions
How live is it really?
The feed reads the same rows the sending pipeline writes, and accepts a `since` timestamp so the dashboard fetches only what is new. There is no nightly batch in between — a message that just went out appears on the next poll.
How is this different from Analytics?
Mission Control answers "what is happening right now"; [Analytics](/en/features/analytics) answers "what worked over time" with funnels, retention and attribution. Use the feed to spot something odd mid-campaign, and Analytics to decide what to do next quarter.
Does it show inbound replies too?
The feed covers messages, behavioural events and journey goals. Customer replies live in the shared [Inbox](/en/docs/conversations-and-inbox), threaded per conversation, which is the better place to actually answer them.
Related
Analytics & Attribution
Funnels, cohorts, attribution and revenue reporting unified across all channels and journeys.
AI Performance Analyst
Every week the analyst turns your digest numbers into a short, readable narrative — what changed, why it matters, and one concrete thing to do next. When AI is configured it's written by Claude; otherwise a rules-based version, so it always works.
Journey Orchestration
A visual, drag-and-drop builder for multi-step, cross-channel journeys triggered by real-time events.
One platform. Every customer interaction.
Replace your patchwork of messaging APIs, CDP and automation tools with a single engagement platform built for scale.
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