Create a lead form with double opt-in

Every step in text

1. 1New form

   Go to Audience → Forms → New form. A form gives you both a hosted page (link it anywhere, QR codes included) and a public submit endpoint for your own website.

2. 2Choose fields & consent text

   Keep it short — every extra field costs signups. The consent text is what the subscriber legally agrees to, so say plainly what you'll send and how often.

3. 3Turn on double opt-in

   With double opt-in, the signup only counts after the subscriber clicks a confirmation link. You lose the fake addresses — which is exactly what protects your deliverability.

4. 4Share it

   The form is live at its hosted URL, and the embed snippet posts to the same endpoint from your own site — no API key needed in the browser, it's public and rate-limited by design.

5. 5Watch the pipeline work

   Every confirmed signup becomes a contact with recorded consent, gets tagged, and starts the welcome journey within seconds. The whole funnel is visible under the form's stats.