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Audience & data

Grow your SMS list with a keyword

Set up a keyword like VIP so 'text VIP to subscribe' turns posters, receipts and social posts into a consented SMS list.

app.wezend.com

New SMS keyword

Keyword

VIP

Action

Subscribe

Auto-reply

Welcome to VIP! You'll hear about drops first.

Tag

vip
Create keyword

Step 1 / 3

Add a keyword

Audience → SMS keywords → New. Pick a short word (letters/numbers, no spaces), an auto-reply that confirms the opt-in, and a tag so you can segment on who joined.

Every step in text

  1. 1Add a keyword

    Audience → SMS keywords → New. Pick a short word (letters/numbers, no spaces), an auto-reply that confirms the opt-in, and a tag so you can segment on who joined.

  2. 2Put it on your surfaces

    Print it anywhere: 'Text VIP to 12345 for early access.' When a customer texts it, they're subscribed and the consent is recorded, timestamped and documented — the cleanest opt-in there is.

  3. 3Welcome them automatically

    Feed the 'vip' tag into a [welcome journey](/en/wiki/build-a-welcome-journey) so new subscribers get an instant first message. Set up a STOP keyword too, to honour opt-outs.

One platform. Every customer interaction.

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